The House of Fashion Reborn


Our vision is to become the leading brand for traditional footwear, recognized globally for our commitment to preserving the rich history and culture of traditional footwear while also providing modern comfort and style. We aim to expand our product lines and distribution channels to reach a wider audience, while maintaining our focus on quality, sustainability, and ethical production practices. We strive to become a platform for traditional artisans and communities to showcase their skills and preserve their cultural heritage, while also providing them with fair compensation and opportunities for growth. Ultimately, we envision a world where traditional footwear is celebrated and valued for its beauty, craftsmanship, and cultural significance, and where our brand plays a leading role in this movement.


At Hashtag Heritage, we are committed to preserving the art and craftsmanship of traditional footwear. Our mission is to create high-quality footwear that honor the rich history and culture of traditional footwear while also providing modern comfort and style. We strive to use sustainable materials and ethical production practices to ensure that our products are not only beautiful but also environmentally and socially responsible. Our goal is to share the beauty and unique qualities of traditional footwear with the world, while also supporting the communities and artisans who have kept these traditions alive for generations
At Hashtag Heritage we believe that fashion should be both stylish and functional. That's why we offer a range of premium quality products, including Kaptaan Chappal, Zalmi and Smart Zalmi, Panjedaar Round Shape and many more
Our story begins with a passion for traditional Pakistani craftsmanship. We wanted to bring the beauty and artistry of Pakistani design to the world, while also supporting local artisans and businesses. We started with Kaptaan chappal, handcrafted by skilled cobblers using the finest leather and materials. Our commitment to quality and authenticity quickly earned us a loyal following, and we soon expanded our offerings to include other traditional items.
At Hashtag Heritage we're proud to be a part of the rich cultural heritage of Pakistan. Through our products, we hope to share the beauty and craftsmanship of this incredible country with the world. We invite you to join us on this journey, and discover the magic of Hashtag Heritage for yourself


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